My clients often express confusion in understanding the difference between enabling their AdWords ads to run on the Search Network or the Display Network (formerly referred to as the Content Network). This is just one of the many various options you have to make a decision about in regard to your campaign’s settings. So, what’s the difference? The search network is likely what comes to mind when you’re thinking of AdWords. It might help to think of search network= search engines. Within the Search Network, it’s possible to choose between Google search and Search partners. Google lists AOL.com and Ask.com as examples of their search partners. These ads are targeted based on the keyword(s) users select as their search query. It is only possible to run text ads on the Search Network. The Display Network, which, up until recently was referred to as the Content Network, or, as I like to refer to it, the “Wild Wild West” is a gigantic network of websites that have...
