About the ad approval process
- Overview
- How to get your ads reviewed
- About our review and how long it takes
- How to check your approval status
- What each status means
All ads go through an approval process to make sure they're safe and
appropriate for users. We review your active and paused ads, keywords,
and website according to our advertising policies. Some ads won't run during this review.
Most ads are reviewed within 1 business day. If we
find any issues, we'll let you know more about the policy and what you
can do to get your ad running again. If your ad isn't showing for
certain users, or if it's not showing at all, it could be because of
your ad's approval status.
| 1. Create or edit your ad, then save it. | 2. We review your ad, usually within 1 business day. | 3. Your ad's status is updated in your account. |
|---|---|---|
Get your ads reviewed
Whenever you create a new ad or make changes to an existing ad, your ad automatically gets submitted to us for review.
If your ad or site is disapproved or suspended, here's what to do:
fix a disapproved ad to get it reviewed again
fix a suspended site to get your website reviewed
Once you save your ad, it will typically appear with the status Under review or Eligible.
While "eligible" ads are allowed to run on certain pages before they're
approved, "under review" ads can't run anywhere until they're reviewed
and approved because they need a closer look to make sure that they
follow our policies.How long a review takes
We work hard to review your ads as quickly as possible, and we review most ads within 1 business day. Some reviews may take longer because some ads require more complex review.If your ad is under review for more than 1 full business day, please know that we're working on it and will complete your review as soon as we can. You can also contact us after 1 business day and we'll be happy to help you -- use this form instead of calling us to get the quickest review of your ads.
Check your approval status
| If our review finds anything that violates our policies, we'll send
you an email with information about that policy and show an alert in
your account. Here's how to check if your review is done and what the outcome was: 2. Look at the Status column. 3. Next to each ad, you should see the ad's current status. |
To see more detailed policy information (or to check the status of a paused ad), you can enable the "Policy details" column.
- Visit your account's Ads tab.
- Click the Columns button in the toolbar above the statistics table.
- Click Customize columns.
- In the "Attributes" section, click Add next to "Policy details."
- Click Apply.
What each status means
We give your ad an approval status both before and after our review: Before review:- Eligible -- Ad is still being reviewed, but it can show on Google search pages in the meantime.
- Under review -- Ad is still being reviewed and can't show until it's been approved.
- Not yet serving (video ads) -- A video ad is not yet approved to appear on YouTube but is under review.
- Approved -- Ad complies with our policies, so it's allowed to show for all audiences.
- Approved (limited) -- Ad can run, but not in all situations due to policy restrictions such as those around trademark use and gambling ads.
- Approved (non-family) -- Ad can run, but not in all situations due to restrictions on content that we consider "non-family safe."
- Approved (adult) -- Ad can run, but not in all situations due to restrictions on adult content.
- Serving (video ads) -- A video ad is approved to appear on YouTube.
- Disapproved -- Ad cannot run as it is now because it violates AdWords policy.
- Site suspended -- Ad cannot run because its website violates AdWords policy.
- Not serving (video ads) -- All formats (headline, description, video, etc.) of the video ad have been disapproved.
- With issues (video ads) -- One or more of a video ad's formats are marked as "Disapproved" or "Approved (limited)."
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